Brands with a message
Be it a recruitment drive, brand marketing or a product launch – companies need to be good storytellers in their brand communication. Whether they are talking about their services and […]
Digital projects and apps with added value
Digital applications have long been able to do more than entertain. They are interactive, offer a positive user experience and enable new services and forms of information. Some even aim […]
Branding: Plexiglas and Fisher-Price present their new look
By Thomas Wagner. Refreshing the brand with a new corporate design: the new PLEXIGLAS® word/image mark focuses on linearity and on staying connected with tradition. Fisher-Price’s new look is like […]
If you can’t read it, it’s crap.
Erik Spiekermann talks about the role of fonts and our love for all things tactile. For decades, communication designer and typographer Erik Spiekermann has been translating content into visual forms […]
Moby Dick and Creativity
By Thomas Wagner. When compiling “100 Books All Designers Should Know” (Original title: “100 Bücher, die alle Designer kennen sollten”), René Spitz and Marcel Trauzenberg had no intention of simply […]
Fifty shades of pink?
By Thomas Wagner. No matter what shade of pink you are talking about, whether pale primrose, shocking pink or magenta, it never fails to surprise, provoke and steal the limelight. […]
New Volkswagen
By Thomas Wagner At the International Motor Show in Frankfurt am Main, Volkswagen didn’t just present their new electric vehicle models– the company also unveiled a revised logo and a […]
Brand value added squared
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
Success in failure: Museum of Failure is now called »MOX«
Do mistakes really make us smarter? The Museum of Failure is home to roughly 100 examples of failed products from renowned companies – many of which have gone on to […]
Oslo: a city with a new visual language
Oslo is considered to be a modern, multi-faceted and liveable metropolis. This year, in order to reflect this lifestyle attitude in its visual identity, Oslo has launched a changeover to […]