The 33rd Olympic and Paralympic Summer Games‘ image emphasises republican principles, historical relevance, and creative elegance. Also, the pictograms for the individual sports follow their own paths. By Thomas Wagner […]
While corporate publishing produces a multitude of printed journals, magazines and supplements, printed industry journals headed by independent editorial teams and dedicated to specific areas of design have become a […]
Be it a recruitment drive, brand marketing or a product launch – companies need to be good storytellers in their brand communication. Whether they are talking about their services and […]
Digital applications have long been able to do more than entertain. They are interactive, offer a positive user experience and enable new services and forms of information. Some even aim […]
By Thomas Wagner. Refreshing the brand with a new corporate design: the new PLEXIGLAS® word/image mark focuses on linearity and on staying connected with tradition. Fisher-Price’s new look is like […]
Erik Spiekermann talks about the role of fonts and our love for all things tactile. For decades, communication designer and typographer Erik Spiekermann has been translating content into visual forms […]
By Thomas Wagner. When compiling “100 Books All Designers Should Know” (Original title: “100 Bücher, die alle Designer kennen sollten”), René Spitz and Marcel Trauzenberg had no intention of simply […]
By Thomas Wagner. No matter what shade of pink you are talking about, whether pale primrose, shocking pink or magenta, it never fails to surprise, provoke and steal the limelight. […]
By Thomas Wagner At the International Motor Show in Frankfurt am Main, Volkswagen didn’t just present their new electric vehicle models– the company also unveiled a revised logo and a […]
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
Do mistakes really make us smarter? The Museum of Failure is home to roughly 100 examples of failed products from renowned companies – many of which have gone on to […]
Oslo is considered to be a modern, multi-faceted and liveable metropolis. This year, in order to reflect this lifestyle attitude in its visual identity, Oslo has launched a changeover to […]