The 33rd Olympic and Paralympic Summer Games‘ image emphasises republican principles, historical relevance, and creative elegance. Also, the pictograms for the individual sports follow their own paths. By Thomas Wagner The first Olympic competition is in […]
While corporate publishing produces a multitude of printed journals, magazines and supplements, printed industry journals headed by independent editorial teams and dedicated to specific areas of design have become a rarity. When the industry journal novum […]
Be it a recruitment drive, brand marketing or a product launch – companies need to be good storytellers in their brand communication. Whether they are talking about their services and values, appealing to their target group […]
Digital applications have long been able to do more than entertain. They are interactive, offer a positive user experience and enable new services and forms of information. Some even aim to save lives, like the new […]
By Thomas Wagner. Refreshing the brand with a new corporate design: the new PLEXIGLAS® word/image mark focuses on linearity and on staying connected with tradition. Fisher-Price’s new look is like a magical bag bursting with playful […]
By Thomas Wagner. When compiling “100 Books All Designers Should Know” (Original title: “100 Bücher, die alle Designer kennen sollten”), René Spitz and Marcel Trauzenberg had no intention of simply creating a reading list or a […]
By Thomas Wagner. No matter what shade of pink you are talking about, whether pale primrose, shocking pink or magenta, it never fails to surprise, provoke and steal the limelight. However contentious these colours might be […]
By Thomas Wagner At the International Motor Show in Frankfurt am Main, Volkswagen didn’t just present their new electric vehicle models– the company also unveiled a revised logo and a new brand identity. With its decision […]
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in use today, and have lost none […]
