They felt like pirates and stole the show from big brother IBM with a small computer and an advertising clip: Forty years ago, Apple introduced the first Macintosh and fundamentally changed our relationship with computers. A […]
Architecture has always cultivated an intimate exchange with the surrounding nature. Three award-winning projects of the ICONIC AWARDS 2023: Innovative Architecture show how convincingly contemporary hotel and wellness architecture can be orientated towards tradition and turn […]
Product design characterises brand identity and has a significant influence on consumer perception. Nevertheless, the German Brand Monitor, the decision-maker study on brand management, reveals a surprising discrepancy: in just under 40 per cent of the […]
Whether in the urban wilderness or small oases between concrete and steel – inner-city locations such as community centers, playgrounds, market halls or banks can be much more than mere urban backdrops. We present four outstanding […]
Grand gestures and meaningful places: If you want to successfully design large-scale projects in China, you have to adapt to different needs and circumstances than in Europe. Wei Wu and Magdalene Weiss, Executive Partners at architecture […]
Brands are going green – in almost all markets and industries. At the same time, brand builders have to ask themselves many questions: What is our purpose? How can I avoid greenwashing? How can I use […]
The consistent implementation of brand is a real challenge: the multitude of touchpoints, channels and applications is complex. And a large number of people implement the brand visually and linguistically at all contact points – these […]
What is the current state of brand management? What trends can be identified? And what challenges do companies have to face? The German Brand Monitor 2023/2024 provides answers. By Thomas Wagner What promises success? Markets are […]
His last name is the brand: Henning Strauss, CEO of Engelbert Strauss GmbH & Co. KG talks about how to become and remain a cult as a family business for workwear. Interview by Rebecca Espenschied. With […]
