Spotlight: American Look
By Thomas Wagner. A fairy tale of the stylish life. Americans love the freedom of personal choice. The 1958 promotional film „American Look“ is all about the highly stylish life and about ongoing progress through design. […]
In conversation with Ross Lovegrove: A paradigm shift in design
On the occasion of the 3D Pioneers Challenge online awards ceremony, industrial designers Ross Lovegrove and Lin Kayser, CEO Hyperganic, talked about actual processes and former developments in the field of additive manufacturing. Ross Lovegrove is […]
BGH ruling in dispute with Milka. Only Ritter Sport chocolate can be square
Its square packaging is Ritter Sport’s distinguishing feature. The brand has been promoting its chocolate bars using the familiar slogan “Quadratisch. Praktisch. Gut.” (in English “Quality. Chocolate. Squared.”) for decades. The company Alfred Ritter GmbH & […]
Safe museum visits. Design studios develop social distancing strategies
There is still no way of knowing when we will come through the COVID-19 pandemic and when we will have unrestricted access to cultural institutions once again. Nonetheless, museums, galleries, theatres and cultural spaces around the […]
New brand strategy. Adidas seeking to make the circular economy marketable
The circular economy is a major topic. For sustainability to seriously be achieved, future plastic waste must be reduced. As a global enterprise which works with a great many synthetic materials, Adidas comes under fire again […]
Filled with whisky for the market launch. The first entirely paper-based bottle
Diageo, a global manufacturer and seller of spirits and beers, has founded the company Pulpex Limited together with the venture management company Pilot Lite. This company focuses on the production of innovative and sustainable packaging technologies […]
