Of masters from the West and precious horses.
Western brand names in China. By Gina Dollen, GMK Markenberatung. Brand names: they are one of the first – if not the first – points of contact between an audience […]
Higher, faster, further?!
By Lutz Dietzold. High performance vs leisure cycling Do you remember “Bicycle Race”, that ode to bicycles by Queen? “I want to ride my bicycle, I want to ride it […]
In conversation with Ross Lovegrove: A paradigm shift in design
On the occasion of the 3D Pioneers Challenge online awards ceremony, industrial designers Ross Lovegrove and Lin Kayser, CEO Hyperganic, talked about actual processes and former developments in the field […]
New interactions: the trade fair of the future
Trade fairs and industry events: they are places of exchange, meeting, trend analysis and inspiration. However, with new physical-distancing rules in effect, many people are asking some questions. How will […]
The micro-living trend: an innovative housing model for the future?
The trend towards living at close quarters has been seen for a while now. Known by the punchy term “micro-living”, this form of housing is experiencing enormous uptake, particularly among […]
Augmented reality – the next dimension for brands?
By Moritz Piel, GMK Markenberatung. Real, but not quite: augmented reality (AR) long ago left the realm of fantasy. This enriched vision of the real world has entered everyday life. […]
Tina Müller: #ForwardBeauty – modernising the Douglas brand
Tina Müller, CEO of Douglas, honoured as Brand Manager of the Year at the 2020 German Brand Awards. On the occasion of this distinction, Müller talked in March 2020 about […]
Stop improvising – a plea for brands!
By Lutz Dietzold. It’s time to act: the world is just a jungle of coronavirus signs. Barrier tape confines our movements in shops, restaurants and public spaces. In places where […]
The opportunity for change has never been as great as now
Putting the question: an interview with Andreas Diefenbach from Phoenix Design Interview by Thomas Wagner. In an interview with Andreas Diefenbach, managing partner of Phoenix Design, we spoke about the […]
Effective innovation for staying healthy
Recent months have been characterised by a global mantra: stay healthy, be considerate of others and act responsibly. The protection of public health will be a society-wide issue playing a […]
Developments to reshape transport
How will we move and travel in the future? How will that change the appearance of our cities? What consequences will there be for businesses, production chains and supply chains? […]
Focus on innovation: for a data-driven ecological turnaround
Innovations provide the foundation for a better future. It is not uncommon for a new development to penetrate into other areas of life and change the overall structural conditions in […]
Meet me in the private dining room
By Thomas Wagner. The message all over the world is currently “keep your distance”. For social distancing to work in everyday life, we need convincing design ideas – be they […]
Inspired: newcomers make an impression with new types of furniture and material experiments
How can the growing number of technical devices be integrated harmoniously into our living environments in future? Can innovative materials and their sustainable use inspire product developments? Three newcomers have […]
Starting over: living through disruption
By Lutz Dietzold. This is a surreal moment – life feels like we are in a science fiction novel where the last chapter has not yet been written. Everything is […]