Brands must keep developing, since target markets, industries, consumption patterns and values do change. Such development can be done in one large step with a brand relaunch. These three examples […]
By Thomas Wagner. The passports of the Kongeriket Norge, as Norway is known in its official language Bokmål, recently began sporting a fresh new design. It took a long time […]
Up-and-coming designer Kilian Frieling came out on top in the public vote for the Design Research Award 2020 with his Smart Medication project. Smart Medication focuses on the possibilities of […]
By Lutz Dietzold. Bricks-and-mortar retail is dead – long live bricks-and-mortar retail! News of the sector’s death may well be premature, and I am sick of hearing that the high […]
The first Design Talk in 2020 on medical design There are various aspects to design research. Universities play an important role, but research is by no means restricted to academic […]
The new new. An opportunity or wishful thinking? Stephan Ott, Director of the Institute for Design Research and Appliance, spoke about this topic at the Kunstverein Familie Montez gallery in […]
The climate crisis is and will remain one of the key concerns and challenges of the 21st century. The targets that have been set are ambitious. The European Union is […]
Putting the question: an interview with Hans-Eberhard Stein and Christopher Stillings. Interview by Thomas Wagner. What part does a global manufacturer of recyclable materials such as Covestro play in driving […]
By Lutz Dietzold. You are bound to have noticed that the queues for recycling depots keep growing longer. In the past, the hordes usually gathered there in spring or on […]
Innovations create more than just business growth for individual companies – they also provide important stimuli for entire sectors and they change and shape various aspects of life. The following […]
Putting the question: an interview with Oona Strathern-Horx. Interview by Peter Lewandowski. Even as a child, Oona Strathern-Horx was fascinated by houses and architecture. Having later also developed an interest […]
The current circumstances are resulting in new processes, new ways of thinking and new developments in all areas of life. In conjunction with the jury meeting for the German Design […]
Interview with Professor WU Siegfried Zhiqiang. Professor WU Siegfried Zhiqiang is vice president of Tongji University and a member of the Chinese Academy of Engineering and Germany’s National Academy of […]
Western brand names in China. By Gina Dollen, GMK Markenberatung. Brand names: they are one of the first – if not the first – points of contact between an audience […]
By Lutz Dietzold. High performance vs leisure cycling Do you remember “Bicycle Race”, that ode to bicycles by Queen? “I want to ride my bicycle, I want to ride it […]