MoMA re-invents itself
The Museum of Modern Art (MoMA) in New York was closed for four months. It re-opens on 21 October 2019. Diller Scofidio + Renfro renovated the museum in collaboration with […]
Norwegian Brands – a View to the North
By Cecilie Schjerven. With this year’s book fair in Frankfurt seeing Norway as guest of honour spend more on promotion abroad than the country ever has before, the phenomenon of […]
On players and gamers
How do you like to play football, on the pitch or on the computer screen? Both, says Holger Merk, responsible for Strategic Marketing at the German Football Association (DFB). We […]
New Volkswagen
By Thomas Wagner At the International Motor Show in Frankfurt am Main, Volkswagen didn’t just present their new electric vehicle models– the company also unveiled a revised logo and a […]
Employer Branding – finding and keeping talent
By Thomas Wagner. In the search for new talent, how can businesses find and retain the best employees? Anne Grobe of comdirect bank and Arndt Papenfuß of Kaldewei explained how […]
Interacting on an Equal Footing – Brand and Design as Values in Global Competition
The People’s Republic of China is one of the world’s largest economies. In recent years, China has developed at a breathtaking pace, becoming a production location for highly innovative technological […]
Q&A with the experts
How does digitalisation impact on your brand management? Creativity, pragmatism, service focus, innovation, user experience – when it comes to branding and digitalisation, we all know the standard catchwords. But […]
Brand value added squared
The German artist and graphic designer Anton Stankowski (1906-1998) produced a great number of brand images during his time. Many of the iconic text-and-image logos he created are still in […]
From traditional business to Industry 4.0
By Thomas Wagner. During a panel discussion at the German Design Council’s German Brand Convention 2019, Nadine Rahman of ifm solutions and Eric Snoeijen of Bosch Rexroth provided a detailed […]
Liberating space
Kitchen revolutionary Gerd Bulthaup died on 1 August 2019 after a short, serious illness. With the reissue of an article by Andrej Kupetz from 2014, we look back on the […]
Maxing out
Is the convertible an anachronism – or is driving around in an open-topped car about to experience a renaissance? By Andrej Kupetz. When I first met my wife, she drove […]
Success in failure: Museum of Failure is now called »MOX«
Do mistakes really make us smarter? The Museum of Failure is home to roughly 100 examples of failed products from renowned companies – many of which have gone on to […]
Oslo: a city with a new visual language
Oslo is considered to be a modern, multi-faceted and liveable metropolis. This year, in order to reflect this lifestyle attitude in its visual identity, Oslo has launched a changeover to […]
adidas ruling: No trademark protection for the triple stripe in the EU
‘The brand with the three stripes’ – many people associate this claim with one of the best-known brands in the world. But can you trademark three parallel stripes that might […]
Parallel worlds rather than holistic experience
By Andrej Kupetz. The brand as a driver of corporate success is something that the vast majority of companies grasp intuitively. But consistent brand experiences are still the exception, and […]