Reduce – Reuse – Recycle – Refill
Every person in Switzerland produces over 700 kg of waste per year. This adds up to a total of over 6 billion kilograms. A fact that moved Greenpeace Switzerland to […]
Architecture Communication on Instagram: How can digital presentation be successful?
With the digitalisation of communication across all industries, architecture communication has also changed fundamentally. The importance of social media, especially the image-heavy platform Instagram, is taking on an increasingly important […]
Mission Statement first: How the Start-Up ooia leads its Brand to Success
Founders Dr Kati Ernst and Kristine Zeller have translated their idea of developing sustainable period and lactation underwear for women into a convincing brand world with ooia. Female empowerment is […]
Spatial concepts for brand communication of the future
In a time of rapid developments in hybrid communication, companies across all sectors are faced with the great challenge of communicating their brand identity confidently on all channels, both internally […]
Passion, Pace, and Patience – Interview with Stefan Ytterborn
Passion, pace, and patience. That’s what it takes to create a globally successful company, according to Stefan Ytterborn, founder and Chief Executive Officer of the e-motorcycle brand CAKE. But not […]
Boris Dolkhani – #LikeABosch
The German Brand Award, initiated by the German Design Council, honours successful brand management in Germany. It discovers, presents and awards unique brands and brand makers. This year, the jury awarded […]
“We are technicians by nature, composers at heart” Interview with Matthias Oetting from OASE
Clean, clear water cannot be taken for granted. The company OASE offers water technology from aquariums to pond pumps to the creative design of water features in city centres and […]
“Our name sounds like a law firm”. An Interview with Daniel Brandt of Brandt Brauer Frick
The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke with Daniel Brandt […]
Interbrand Ranking: Best Global Brands 2021 – Decade of Possibilities
Brands not only assert themselves in times of change, they also help to shape it: In its report “Best Global Brands 2021”, Interbrand points to the growing responsibility of globally […]
Brand Language makes the difference
If there is one thing brands have to do in this day and age, it is to make themselves unique and, above all, recognisable. Most of the time, this is […]
Premium brand. Committed to tradition? Yes, and to the future too!
Premium brands can draw a lot of added value from their long history. But they must not lose sight of the future. The example of Bethmann Bank shows how a […]
New Work: Less Bottleneck, More Brain & Heart
How can we raise the potential of our company without hierarchies and become more satisfied along the way? By Dirk Huesmann, Chairman of the Board wirDesign. Not only since Covid-19 […]
“Functionality is a key incentive”. An interview with the founders of FOND OF
With FOND OF, Sven-Oliver Pink, Florian Michajlezko and Dr. Oliver Steinki have managed to conjure fantastic, successful brands from scratch and consistently develop them. New ideas, openness, persistence, sustainability and […]
Henning Strauss: “We are always in a process of transformation”
Henning Strauss has been carrying on the tradition of the family-run Engelbert Strauss company for 20 years, and ensures innovation in the brand and product areas. Only recently, the producer […]
Why brand codes make a brand distinctive
A yellow M that makes you hungry for fast food. A cream that smells of security. Or five tones that are involuntarily associated with a telecommunications company: brand codes stand […]
The 2nd Transformation. Visible brand sustainability
Digitalisation is still in full swing as the first major transformation, but it is already being overshadowed by a second one: sustainability. It is not only politicians who are demanding […]
“A brand name doesn’t have to please everyone” – Interview with name developer Manfred Gotta
Porsche Cayenne, Renault Twingo, Smart, Evonic: Manfred Gotta and his agency “Gotta Brands” have been developing brand name s for car models, consumer goods and companies for over 30 years. […]
Terravision: The whole earth in view
What began as an art project ended with Google Earth: In 1994, the digital and interactive globe “Terravision” was developed at Art+Com in Berlin. In the fictional series “The Billion […]
Sven-Oliver Pink from Fond of: “A little less ego, a little more eco.”
Sven-Oliver Pink is co-founder of the successful start-up Fond of. Ten years ago, they developed their first ergonomic school backpack for children. Today they are the market leader. Episode 15 […]
Sustainable products as a new cultural experience?
It is not an easy assessment to make. What products and services are actually sustainable? How can they be recognised and what are they worth? Customers need to have knowledge […]