Loewe: Highs and Lows
A new book illustrates the Loewe brand’s eventful 100-year history – and thus covers a piece of German design history. In this manner, an entire century is reduced to a […]
Toblerone: Oh, How Beautiful the Mountains Are!
With or without the Matterhorn? flat or mountainous? How much “Swissness” does chocolate, specifically Toblerone, need? The Swiss can’t take a joke, so anyone who wants to promote using national […]
Brands in Transformation: RECARO – Pioneer for Sporty, Safe and Ergonomic Seats
The RECARO name has made groundbreaking advancements that have established standards for ergonomic and safe seating in vehicles, race cars, and aircraft. The business focused on the booming gaming market […]
Coffee volcano at home: the Moka from Bialetti celebrates its ninetieth birthday
The traditional Italian caffettiera by Bialetti has long been a popular item throughout Europe, and many households cannot imagine living without it. The octagonal aluminium Moka pot is now celebrating […]
Paris 2024: Graphics with a French Esprit
The 33rd Olympic and Paralympic Summer Games‘ image emphasises republican principles, historical relevance, and creative elegance. Also, the pictograms for the individual sports follow their own paths. By Thomas Wagner […]
Jaime Hayon: Designing with a third eye
Please, no Bauhaus puritanism: whatever he does, it is bursting with fantasy, colour, patterns and ornaments. Jaime Hayon, one of the most distinguished Spanish designers, pays homage to a Mediterranean […]
Andrea Zittel: An End to the Living Routine
Investigative Living: In her work, the American artist Andrea Zittel explores how to live beyond the usual patterns. As an heir to the reform movement, she aims for a self-determined […]
Rope Dancer on the Kampenwand: Nils Holger Moormann on his Seventieth Birthday
Consistency, transparency, attitude: Nils Holger Moormann is regarded as a likeable oddball who likes to step out of line. Based in Aschau in Chiemgau, he has achieved amazing things in […]
Jessica Walsh: ”I try to expand my experiences”
Ten years ago, the American graphic designer and art director Jessica Walsh rose to international fame when Stefan Sagmeister asked her to be his creative and business partner, resulting in […]
Brands in transformation: Midgard – traditional brand and pioneer for the lighting industry
The engineer Curt Fischer pioneered the development of movable work lights with steerable light. In 1923, he began producing his luminaires, for which he had previously launched the Midgard brand. […]
Resilient into the future. The GDC Summit
Can good design increase the resilience of companies and entire economic sectors to crises? Are strong brands and companies with high design standards and adaptable products more resilient? The leitmotif […]
Living together – #OrteFürAlle
It is not people who have a disability, but places. With creativity and empathy, Aktion Mensch’s campaign #OrteFürAlle (Places for All) provides new perspectives on the topic of accessibility and […]
Reduce – Reuse – Recycle – Refill
Every person in Switzerland produces over 700 kg of waste per year. This adds up to a total of over 6 billion kilograms. A fact that moved Greenpeace Switzerland to […]
Architectural Communication on Instagram: How can digital presentation be successful?
With the digitalisation of communication across all industries, architectural communication has also changed fundamentally. The importance of social media, especially the image-heavy platform Instagram, is taking on an increasingly important […]
Mission Statement first: How the Start-Up ooia leads its Brand to Success
Founders Dr Kati Ernst and Kristine Zeller have translated their idea of developing sustainable period and lactation underwear for women into a convincing brand world with ooia. Female empowerment is […]
Spatial concepts for brand communication of the future
In a time of rapid developments in hybrid communication, companies across all sectors are faced with the great challenge of communicating their brand identity confidently on all channels, both internally […]
Passion, Pace, and Patience – Interview with Stefan Ytterborn
Passion, pace, and patience. That’s what it takes to create a globally successful company, according to Stefan Ytterborn, founder and Chief Executive Officer of the e-motorcycle brand CAKE. But not […]
Boris Dolkhani – #LikeABosch
The German Brand Award, initiated by the German Design Council, honours successful brand management in Germany. It discovers, presents and awards unique brands and brand makers. This year, the jury awarded […]
“We are technicians by nature, composers at heart” Interview with Matthias Oetting from OASE
Clean, clear water cannot be taken for granted. The company OASE offers water technology from aquariums to pond pumps to the creative design of water features in city centres and […]
“Our name sounds like a law firm”. An Interview with Daniel Brandt of Brandt Brauer Frick
The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke with Daniel Brandt […]