Playing with Fire
New corporate design and more: Finnish glass manufacturer Iittala has completely revamped its brand identity. A new logo and the […]
New corporate design and more: Finnish glass manufacturer Iittala has completely revamped its brand identity. A new logo and the […]
Embracing Collaboration over Isolation: Meet Lisa Ertel and Anne-Sophie Oberkrome, the dynamic duo behind Studio Œ. Whether working as part […]
False signals: Lufthansa is reshaping its Executive Board – and cutting the position for brand management and sustainability in the […]
They felt like pirates and stole the show from big brother IBM with a small computer and an advertising clip: […]
Brand, power and bricks: For years, there has been a legal dispute about whether a special Lego brick enjoys trade […]
Product design characterises brand identity and has a significant influence on consumer perception. Nevertheless, the German Brand Monitor, the decision-maker […]
Brands are going green – in almost all markets and industries. At the same time, brand builders have to ask […]
Patric Draenert has been the second generation to run the family business of the same name on Lake Constance for […]
The consistent implementation of brand is a real challenge: the multitude of touchpoints, channels and applications is complex. And a […]