Consistency, transparency, attitude: Nils Holger Moormann is regarded as a likeable oddball who likes to step out of line. Based in Aschau in Chiemgau, he has achieved amazing things in […]
Ten years ago, the American graphic designer and art director Jessica Walsh rose to international fame when Stefan Sagmeister asked her to be his creative and business partner, resulting in […]
The engineer Curt Fischer pioneered the development of movable work lights with steerable light. In 1923, he began producing his luminaires, for which he had previously launched the Midgard brand. […]
Can good design increase the resilience of companies and entire economic sectors to crises? Are strong brands and companies with high design standards and adaptable products more resilient? The leitmotif […]
It is not people who have a disability, but places. With creativity and empathy, Aktion Mensch’s campaign #OrteFürAlle (Places for All) provides new perspectives on the topic of accessibility and […]
Every person in Switzerland produces over 700 kg of waste per year. This adds up to a total of over 6 billion kilograms. A fact that moved Greenpeace Switzerland to […]
With the digitalisation of communication across all industries, architectural communication has also changed fundamentally. The importance of social media, especially the image-heavy platform Instagram, is taking on an increasingly important […]
Founders Dr Kati Ernst and Kristine Zeller have translated their idea of developing sustainable period and lactation underwear for women into a convincing brand world with ooia. Female empowerment is […]
In a time of rapid developments in hybrid communication, companies across all sectors are faced with the great challenge of communicating their brand identity confidently on all channels, both internally […]
Passion, pace, and patience. That’s what it takes to create a globally successful company, according to Stefan Ytterborn, founder and Chief Executive Officer of the e-motorcycle brand CAKE. But not […]
The German Brand Award, initiated by the German Design Council, honours successful brand management in Germany. It discovers, presents and awards unique brands and brand makers. This year, the jury awarded […]
Clean, clear water cannot be taken for granted. The company OASE offers water technology from aquariums to pond pumps to the creative design of water features in city centres and […]
The ensemble Brandt Brauer Frick combines techno beats with the sounds of classical instruments. Visually, the artists present themselves as versatile – but emphatically serious. We spoke with Daniel Brandt […]
Brands not only assert themselves in times of change, they also help to shape it: In its report “Best Global Brands 2021”, Interbrand points to the growing responsibility of globally […]
If there is one thing brands have to do in this day and age, it is to make themselves unique and, above all, recognisable. Most of the time, this is […]
Premium brands can draw a lot of added value from their long history. But they must not lose sight of the future. The example of Bethmann Bank shows how a […]
How can we raise the potential of our company without hierarchies and become more satisfied along the way? By Dirk Huesmann, Chairman of the Board wirDesign. Not only since Covid-19 […]
With FOND OF, Sven-Oliver Pink, Florian Michajlezko and Dr. Oliver Steinki have managed to conjure fantastic, successful brands from scratch and consistently develop them. New ideas, openness, persistence, sustainability and […]
Henning Strauss has been carrying on the tradition of the family-run Engelbert Strauss company for 20 years, and ensures innovation in the brand and product areas. Only recently, the producer […]
A yellow M that makes you hungry for fast food. A cream that smells of security. Or five tones that are involuntarily associated with a telecommunications company: brand codes stand […]