Sustainable products as a new cultural experience?
It is not an easy assessment to make. What products and services are actually sustainable? How can they be recognised and what are they worth? Customers need to have knowledge […]
Swissair – Design for comfort, style and luxury
Quick as an arrow and Swiss by nature: Swissair skilfully combined comfort, style and luxury and made flying an experience: a contribution to the design that made Swissair take off. […]
Antje von Dewitz from VAUDE: “Sustainability is a modern business discipline”
Antje von Dewitz, entrepreneur and CEO of the mountain sports outfitter VAUDE, talks to Jörg Thadeusz about her very own way of acting as sustainably as possible with her company: […]
Sustainable fashion – who is going to take the plunge?
The fashion industry carousel is spinning faster and faster, yet there is currently no change of direction on the horizon. Implementing environmental and social processes is a mammoth undertaking for […]
Campbell quits pop: a new design for the world’s most famous soup
Andy Warhol transformed Campbell’s soups into pop art and made them world-famous beyond any supermarket shelves with his “Campbell’s Soup Cans” in 1962. Campbell has now changed its soup design […]
Impact reporting has an impact itself
Businesses perform better when they define clearly what they stand for socially. Future-proof impact reporting reconciles the true values of a company and puts them on display in a communicative […]
Digital design, an elite discipline: for good or bad?
Humans are not rational beings. Let us be clear: most of the decisions we make every day are for irrational reasons. This is a behavioural pattern as old as time […]
What makes media brands special?
Digitalisation – a term that brand makers can hardly get around. But there are certain brands that have to deal especially with the topics of digitalisation and permanent innovation: Media […]
The German Brand Monitor: What’s really on the minds of brand decision-makers
Brand decision-makers are (actually) well aware that a brand will only succeed if it is holistically considered, developed and implemented. All too often, however, brand positioning is not sufficiently used […]
The sound makes the brand: why sound branding is indispensable
For most people, brands like Telekom, McDonalds and Hornbach do more than just conjure up a mental image – they also bring to mind a distinctive sound. But why? It’s […]
Atomic branding: from an idea to a strong brand
Brands need a clear, consistent identity that is relevant for their target audience and differentiated in their market. The key to this is Atomic Branding. By Lisa Geisler and Sebastian […]
The ZGC InnoHub – Brand in China’s Silicon Valley
A strong brand is immensely important, especially for start-up and young companies. It is critical that they learn about the possibilities for strong, comprehensive brand design as early as possible. […]
Automotive advertising: With humour to more boldness?
Exhaust emissions and climate change have condemned the automotive industry to radical renewal. The end of the combustion engine has been decided, electric mobility has not yet been established on […]
Corporate Design management in times of VUCA
Transformation is taking place in virtually all aspects of our lives at an unprecedented speed. Corporate-design and brand managers must face it, too. Welcome to the world of VUCA. By […]
Internal marketing: Strength from within
Internal marketing takes businesses to the next level. Only through this can the brand, brand strategy and brand relaunch be successful. By Gina Block, GMK Markenberatung. The “strength through branding” […]