“We keep breaking New Ground”
Patric Draenert has been the second generation to run the family business of the same name on Lake Constance for almost 20 years. We talked to him about the tradition […]
Efficient Brand Management: Using the Strengths of Brand Portals
The consistent implementation of brand is a real challenge: the multitude of touchpoints, channels and applications is complex. And a large number of people implement the brand visually and linguistically […]
Christian Zanzotti: Chairman of the Model Young Package Jury
Immerse yourself in the captivating story of Christian Zanzotti, Chairman of the Model Young Package Jury. The story tells of his inspiring thoughts on package design and high expectations of […]
Avantgarde For All: a History-Less Concept Becomes Historical
Ikea, the “impossible furniture house from Sweden”, celebrates its 80th birthday. No one else has so cleverly made modern living promises come true and revolutionised the way people furnish their […]
Making Brands Successful
What is the current state of brand management? What trends can be identified? And what challenges do companies have to face? The German Brand Monitor 2023/2024 provides answers. By Thomas […]
“Our products are a hymn to craftsmanship”.
His last name is the brand: Henning Strauss, CEO of Engelbert Strauss GmbH & Co. KG talks about how to become and remain a cult as a family business for […]
Brand Cooperation: Stronger Together
Nike with Tiffany & Co., Ikea with Lego or Snocks with Airwaves: the list of brands making common cause is long. And there’s also a long list of advantages that […]
„Sustainable, Enjoyable, Convincing and Eye-Catching“
Good branding and design make the circular economy attractive, as proven by the success of reCup with its deposit tableware system. In our interview, Greta Mager from reCup team explains […]
“What Does the Disappearance of Many Material Things Mean?”
“Design”, says Lutz Dietzold, “is now, in many cases, embedded in companies as a matter of course.” In the second part of our interview, the CEO of the German Design […]
“Our Customer’s Money Fights for a Fairer World”
Jakob Berndt, co-founder of Tomorrow GmbH, tells us how to make money with purpose, what zebras have to do with cooperation and how to build a participative company. Interview by […]
“The Connection Between Design and Innovation will Continue to Grow in Importance”
On 22 June, the German Design Council will celebrate its 70th anniversary in Frankfurt’s Paulskirche with the event “Creating Community”. What is the meaning of good design during times of […]
Brands in Transformation: FSB Aligns Production to Protect the Climate
From its base in Brakel in Ostwestfalen, FSB has made a name for itself worldwide as a specialist for aesthetic and functional hardware solutions as well as for barrier-free furnishing […]
Artificial Intelligence in Marketing – For the Sake of the Brand
Brands can make use of artificial intelligence – for brand communication, brand design, brand management. The AI universe is large, the tools and possibilities numerous. We highlight individual aspects that […]
Direct Sales and Brand Experience: When the ”Kobold” Was Still Coming Home
The Tupperware brand is said to be in a bad state. Is this because Tupperware parties are old-fashioned and the concept of direct sales has outlived its usefulness in times […]
The Unisex Toilet: One for All
The debate about the pros and cons of “all gender toilets” has long since flared up. Because we are confronted with the question of gender diversity almost every day when […]
Milton Glaser, the Subtle Populist
He mastered the subtle as well as the striking, juggled art-historical quotations and was sometimes also very commercial: there are already a whole series of voluminous books about the New […]
Brands in Transformation: Bette on the way to climate-neutral production
Designs made of glazed titanium steel make up the history of the Bette brand – from the first free-standing seamless bathtub to a floor-level shower surface and shower tiles. For […]
Togo – From the Spirit of the Anti-Bourgeois Residential Landscape
They helped to overcome conventional furniture and became a symbol for a relaxed, less bourgeois life: The Togo sofa elements by Ligne Roset celebrate their 50th birthday. By Thomas Wagner. […]
Loewe: Highs and Lows
A new book illustrates the Loewe brand’s eventful 100-year history – and thus covers a piece of German design history. In this manner, an entire century is reduced to a […]
Toblerone: Oh, How Beautiful the Mountains Are!
With or without the Matterhorn? flat or mountainous? How much “Swissness” does chocolate, specifically Toblerone, need? The Swiss can’t take a joke, so anyone who wants to promote using national […]