Transformation Must Be Actively Shaped
False signals: Lufthansa is reshaping its Executive Board – and cutting the position for brand management and sustainability in the process. In view of the accelerating climate crisis, shouldn’t a […]
False signals: Lufthansa is reshaping its Executive Board – and cutting the position for brand management and sustainability in the process. In view of the accelerating climate crisis, shouldn’t a […]
They felt like pirates and stole the show from big brother IBM with a small computer and an advertising clip: Forty years ago, Apple introduced the first Macintosh and fundamentally […]
Brand, power and bricks: For years, there has been a legal dispute about whether a special Lego brick enjoys trade mark protection or not. Are technical factors weighted more heavily […]
Product design characterises brand identity and has a significant influence on consumer perception. Nevertheless, the German Brand Monitor, the decision-maker study on brand management, reveals a surprising discrepancy: in just […]
Brands are going green – in almost all markets and industries. At the same time, brand builders have to ask themselves many questions: What is our purpose? How can I […]
Patric Draenert has been the second generation to run the family business of the same name on Lake Constance for almost 20 years. We talked to him about the tradition […]
The consistent implementation of brand is a real challenge: the multitude of touchpoints, channels and applications is complex. And a large number of people implement the brand visually and linguistically […]
Immerse yourself in the captivating story of Christian Zanzotti, Chairman of the Model Young Package Jury. The story tells of his inspiring thoughts on package design and high expectations of […]
Ikea, the “impossible furniture house from Sweden”, celebrates its 80th birthday. No one else has so cleverly made modern living promises come true and revolutionised the way people furnish their […]
What is the current state of brand management? What trends can be identified? And what challenges do companies have to face? The German Brand Monitor 2023/2024 provides answers. By Thomas […]
His last name is the brand: Henning Strauss, CEO of Engelbert Strauss GmbH & Co. KG talks about how to become and remain a cult as a family business for […]
Nike with Tiffany & Co., Ikea with Lego or Snocks with Airwaves: the list of brands making common cause is long. And there’s also a long list of advantages that […]
Good branding and design make the circular economy attractive, as proven by the success of reCup with its deposit tableware system. In our interview, Greta Mager from reCup team explains […]
“Design”, says Lutz Dietzold, “is now, in many cases, embedded in companies as a matter of course.” In the second part of our interview, the CEO of the German Design […]
Jakob Berndt, co-founder of Tomorrow GmbH, tells us how to make money with purpose, what zebras have to do with cooperation and how to build a participative company. Interview by […]
On 22 June, the German Design Council will celebrate its 70th anniversary in Frankfurt’s Paulskirche with the event “Creating Community”. What is the meaning of good design during times of […]
From its base in Brakel in Ostwestfalen, FSB has made a name for itself worldwide as a specialist for aesthetic and functional hardware solutions as well as for barrier-free furnishing […]
Brands can make use of artificial intelligence – for brand communication, brand design, brand management. The AI universe is large, the tools and possibilities numerous. We highlight individual aspects that […]
The Tupperware brand is said to be in a bad state. Is this because Tupperware parties are old-fashioned and the concept of direct sales has outlived its usefulness in times […]
The debate about the pros and cons of “all gender toilets” has long since flared up. Because we are confronted with the question of gender diversity almost every day when […]