Increasing traffic congestion in cities is driving developers to explore new solutions. One of these involves using airspace for urban mobility. At the GreenTech Festival held in Berlin from 23–25 […]
‘The brand with the three stripes’ – many people associate this claim with one of the best-known brands in the world. But can you trademark three parallel stripes that might […]
Brand management as a driver of corporate success is something that the vast majority of companies grasp intuitively. But consistent brand experiences are still the exception, and the digitalisation of […]
Under the direction of Dr. Annette Becker, the Bosch Power Tools brand got its home and garden division ready for the challenges of the digital age. For her work, she […]
In order to achieve positive effects for your company in the case of a design award, it is important to communicate the award effectively. The free white paper “Communicating Awards” […]