With a turnover of 175.4 billion euros, the creative industries are an important economic sector in Germany. According to the Hamburg Kreativ Gesellschaft, a public funding organisation for the creative industries in Hamburg, the creative industries are “the economic engine that will keep Germany globally competitive”. In order for this to work, all eleven submarkets of the creative industries (music, film, books, press, architecture, broadcasting, performing arts, design, software and games, art and advertising) are to be brought together and their strengths pooled. Accordingly, the “German Creative Economy Summit”, which will take place on 6 and 7 March at the Kampnagel site in Hamburg, aims to establish connections between different sectors, look for overlaps and initiate synergies. The congress is being organised by the Hamburg Kreativ Gesellschaft in collaboration with the “Coalition for the Cultural and Creative Industries in Germany” (k3d) and the “Network of Public Funding Institutions for the Cultural and Creative Industries in Germany”. “According to the organisers, “We want to create a network in which creatives from a wide range of fields can gain more visibility, develop new strengths, support each other and not only burn for their own ideas – but also fuel the visions of others”. During the industry get-together, the topics of the future will be discussed in dialogue with politics, science and administration.
In keynote speeches, panel discussions, workshops and masterclasses, the summit will address the defining questions of our time: What does artificial intelligence mean for the creative industries? Is it a threat or an acceleration? How can the framework conditions be shaped so that the creative industries can benefit from it? Beyond AI, other topics will be discussed, including creative AI, financing, innovation, skilled labour, visibility and perception of the industry, regulation, sustainability, social systems and much more. The event will be accompanied by a supporting programme of networking opportunities, exhibitions and an after-show party.
In a keynote speech, for example, entrepreneur and investor Tim Schumacher will talk about ecological and sustainable business models and how they work in comparison to conventional approaches. Karel Golta, who has been described as an “innovation rebel”, will present examples of what companies, institutions and start-ups around the world are already doing to build a circular economy. And founder and strategist Klaas Bollhoefer and painter Roman Lipski focus on the “dialogue between human creativity and algorithmic unpredictability”. 20-minute “live interviews” with artists Jonathan Meese and Henning Besser and Philipp Grütering from the hip-hop and electropunk band “Deichkind”, among others, are intended to illustrate the diversity and dynamics of the creative industries by providing authentic insights into the world of thought of influential players.
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