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Photos: Villeroy & Boch

Villeroy & Boch is one of the world’s leading premium brands in the ceramics industry. Founded in 1748 and headquartered in Mettlach, Germany, the family-owned company is represented in 125 countries with products in the Bathroom & Wellness and Dining & Lifestyle segments. The company has now announced that it has successfully completed the acquisition of all operating companies of the Ideal Standard Group. “Now that all antitrust approvals have been obtained, Ideal Standard will be “integrated as an independent part of the Villeroy & Boch Group”. With the integration of Ideal Standard, “Villeroy & Boch will become one of the largest manufacturers of bathroom products in Europe, with around 13,000 employees and a global production and distribution network”. Ideal Standard perfectly complements Villeroy & Boch’s business model. The complementary strengths in regional presence, distribution strategies and product and brand portfolios will strengthen the Group’s competitiveness. The two established brands will be retained. The Group’s headquarters will remain in Mettlach, while Ideal Standard will continue to be managed from Brussels.

The Executive Board of Villeroy & Boch AG, headed by CEO Gabi Schupp, remains unchanged. Jan Peter Tewes will continue to manage the business of Ideal Standard and report to Gabi Schupp. “With the acquisition of Ideal Standard, we are consistently pursuing our strategic growth course, further expanding our core business and becoming more international,” says the CEO. We are convinced that the two companies are a good cultural fit. We share not only traditional brands, but also values such as a strong focus on quality and service, a flair for good design and a constant drive for innovation. Andreas Schmid, Chairman of the Supervisory Board of Villeroy & Boch AG, emphasises that the takeover is not only the largest acquisition in the company’s history, but that the integration will also strengthen the company’s resilience in what remains a challenging market environment, exploit synergies and create the best conditions for future profitable growth. Jan Peter Tewes, Managing Director of Ideal Standard International N.V., points out: “The strengthening of our regional presence, the combination of our expertise in the residential and project business and our well-positioned fittings business are just a few examples of the enormous potential we will realise with our customers, our partners and our employees.”

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