Andreas Diefenbach is Managing Partner of the design agency PHOENIX and part of the leadership team that replaced Andreas Haug and Tom Schönherr. He talks to Moritz Rose about customer relations and his recipe for the perfect briefing. Episode 16 of the ndion Design Podcast.
Moritz Rose and Andreas Diefenbach from PHOENIX in conversation
The design and innovation studio from Stuttgart has significantly shaped industrial design in Germany and beyond. Its guiding principle for the development of complex issues in interdisciplinary teams is the triad of logic, morality and magic.
With his team of about 70 people, he develops successful interactions between brands and users for clients from different sectors.
Andreas Diefenbach talks about dealing with the different stages of the briefing, about the design process as such, about constellations of cooperation and the ideal outcome. A conversation about different types of client relationships and about the freedom of choice to reject a project.
Please note: this podcast is in German.
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