Design from the Alps: how to make a lot out of just a little
By Thomas Wagner. A world away from alpine wood carvings: „Design from the Alps“ is a book founded on extensive research which offers an enthralling overview of 100 years of […]
Using strategy to achieve a strong brand: Branded interactions and personal branding
Strategic brand management is a key success factor for companies. But there is also an increasing trend for individuals to present themselves as brands – as artists, consultants and/or influencers. […]
Design Patents – Protecting Designs
By Jan Rasmus Ludwig. When did the protection of designs originate? And what factors are considered in a design patent? The publication “Designpatente der Moderne 1840-1970” (“Design Patents of the […]
AI Superpowers: Without a cultural shift, AI will divide society
By Bernd Müller. In his book “AI Superpowers: China, Silicon Valley and the New World Order”, Kai-Fu Lee writes about the global impact of AI and digitalisation, from the loss […]
A Power Couple of Modern Times
By Thomas Wagner. Sigfried Giedion and Carola Giedion-Welcker write about architecture and design, art and literature. The base from which they conduct their rather unorthodox style of research is their […]
The most wonderful Time of the Year
Recommendations and tips for the Christmas season It’s here again: Christmas is almost upon us, and many people are racking their brains about what presents to buy. Or wondering how […]
Moby Dick and Creativity
By Thomas Wagner. When compiling “100 Books All Designers Should Know” (Original title: “100 Bücher, die alle Designer kennen sollten”), René Spitz and Marcel Trauzenberg had no intention of simply […]
Magnum opus – The Atlas of Furniture Design
By Gerrit Terstiege. In November 2019, the Vitra Design Museum launched a fundamental work of encyclopaedic proportions on the history of modern furniture design. With more than 1,000 pages, the […]