© Robert Bosch GmbH

From the fuel cell and automated driving to energy management and the internet of things as well as rapid Covid tests, a globally active company such as Bosch hosts research on a large scale in a wide variety of fields. Often the applications, components and products that result in the end have a hidden effect or are not directly linked with the company’s expertise. This is where the international research and tech podcast “From Know-How to Wow” hopes to provide answers. Anyone wishing to learn how research at Bosch ultimately becomes “wow moments” in real life can listen in on hosts Melena and Geoff, who illuminate a different tech topic from various perspectives in each of the weekly English-language episodes.

Together with astronauts, programmers and other experts, the pair invite listeners “on a deep dive into a world that makes life smarter, safer and more sustainable”. The podcast, designed and produced by Bosch Global in collaboration with Berlin-based production team achtung! Broadcast, is “made for people who love tech, and a good story – from astronauts to AI, from crime forensics to coders, from hoverboarders to flying trays”. Patrick Scheerer, Digital Communications Manager at Bosch, remarks, “A podcast offers us the space needed to highlight the technical finesse that makes our innovation exceptional. However, it all needs to be entertaining too, of course. That is why we work with auditory storytelling and a sound design that was redeveloped for each episode. achtung! Broadcast gave us outstanding support for this.”

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