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People in Design: Lukas Eiselin appointed as managing director at MetaDesign

On 1 November Lukas Eiselin joined forces with the management team at MetaDesign. As an additional managing director, Eiselin will help drive forward the agency’s strategic development plan. He will work together with Alexander Haldemann, Michel Gabriel and Christoph Knecht to form the future management team. From 2014 to 2019 Lukas Eiselin served as Vice President of Global Brand and Communications at Ricola, where, as well as global brand management, he was responsible for advertising, digital communications and corporate communications. During his time at Ricola he repositioned the brand, set up a global communications platform and rolled out numerous global campaigns. Before that, Eiselin spent six years with MetaDesign as Head of Strategy, working for clients like Axpo, Georg Fischer, SBB, Swissmilk and Sonova. “I am delighted to be able to bring my experiences from Ricola to my new role at MetaDesign,” said Eiselin. “And I am convinced that, with our fabulous team here, we are taking the next step towards brand management of the future.” MetaDesign has been part of the Publicis Group since 2016 and acts as a strategic brand management specialist for the entire global network, with offices in Beijing, Berlin, Düsseldorf, Lausanne, San Francisco and Zurich. The goal is to further expand MetaDesign’s international presence, and to strengthen collaboration within the Publicis network in line with the “Power of One” strategy. Alexander Haldemann, who will be driving both of these developments, had this to say: “At MetaDesign we have great ambitions, and a clear plan. And we are delighted that Lukas Eiselin will play a part in shaping our future. He is a high-calibre brand expert, who knows the industry both from the agency’s and the customer’s perspective. We are also thrilled to have a new colleague who is sure to inspire us with new ideas and impulses.

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