The Italian magazine is dedicated to the world of archiving and the evolution of archival practices and is published once a year. Jasper Morrison and Marco Sammicheli are guest editors of the tenth issue. ARCHIVIO is […]
Creating a distinctive brand identity, managing it successfully and responding to customer expectations is becoming more and more important for business success. Jens Grefen, Senior Executive Creative Director at branding consultancy Interbrand, explains what consistent brand […]
Strong brands provide guidance, reassurance and identity. But brand leadership is evolving: brands are taking on more responsibility than ever before, becoming enablers of change. We spoke to selected jury members of the German Brand Award […]
The well-known Deutsche Bank logo was introduced in April 1974. The ‘slash in a square’ was designed by Anton Stankowski. To mark the anniversary, the bank is dedicating a publication to its trademark. In April 1974, […]
In a confusing present, brands are becoming guides and drivers of innovation. As a compass for change, they create meaning. In their book, Lucas von Gwinner and Dirk von Gehlen explain why brands can only work […]
[Ad ] In the online session ‘Brand on Prompt!’ on 24 October, gmk brand consulting will show how AI can revolutionise a brand presence in just eight weeks. Brand makers will gain valuable insights into AI-based […]
