© SXSW

For a number of years now, the South by Southwest (SXSW) festival in Austin, Texas, has been the prime hotspot and meeting place for digital creatives when it comes to the latest developments and questions around digital transformation. The coronavirus pandemic means that this year’s festival will take place digitally from 16 to 20 March. It will include keynotes, sessions, screenings, showcases, networking and exhibitions. A variety of “tracks” will convey to participants what the next big things in the worlds of film, culture, music and technology are. There will be a keynote from the current US Secretary of Transportation, Pete Buttigieg, along with a range of talks with authors, musicians and entrepreneurs such as Priya Parker, Charles Yu and Willie Nelson. The featured speakers are intended to deliver a snapshot of ideas that could supposedly change our future the strongest. They include Benjamin Hubert, design entrepreneur and founder of creative agency Layer; Bruce Mau, author, entrepreneur and Freeman Chief Design Officer; and Dr Michael Watkins, director of NASA’s Jet Propulsion Lab (JPL). Based on seven conference topics such as “A New Urgency”, “Challenging Tech’s Path Forward”, “Cultural Resilience in the Arts” and “An Uncharted Future”, there will also be 230 conference sessions for taking a look into the future.

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