Judith Borowski, managing director of NOMOS, on watch functions and the relevance of a design that time cannot age.

The NOMOS brand stands for quality and precision. Its Bauhaus-design watches are handmade in the small town of Glashütte in Saxony and make an outstanding impression with a functional design that has been honoured with over 160 awards. The Tangente model is thought to be the most-worn watch in the German parliament. There is no other company in Germany that produces as many mechanical wristwatches as NOMOS does.

What is it that is exceptional about a NOMOS watch? What makes it unmistakable? What role does location play for a product designed for such precision? How does a brand as young as this one gain so much territory in a market full of luxury brands?

Judith Borowski, head of design and brand, talks about the company, which is this year celebrating its 30th anniversary and looking back on a 175-year tradition of watchmaking in Glashütte.

Please note: this podcast is in German.

In the ndion podcast, the German Design Council invites interesting people from various industries and talks to with them about design, brand and innovation. They will be asked about the current challenges in transformation, megatrends and micro-tools, lessons learned and the most important dos and don’ts.


portrait of Judith Borowski © Anatol Kotte

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